How To Tap Into Your Inner CEO and Grow Your Spiritual Business
4 min read
How To Tap Into Your Inner CEO and Grow Your Spiritual Business

In honor of the 20th anniversary of Energy Muse, we wanted to share some of the keys to success for running a spiritually-oriented business. And who better to share insights than the founders of Energy Muse themselves, Heather Askinosie and Timmi Jandro. This power duo of boss ladies know the ins and outs of running a successful business in the wellness industry, so if you’re interested in starting or growing your own wellness brand, listen up!

Not an entrepreneur? These tips can help you in any aspect of your professional life, whether you’re still discovering your dream job or getting ready to land it. When you are tapped into your full power and potential, the doors to success will open.

So who’s ready to be the boss of your own life and take your career into your own hands? Here are some of Heather and Timmi’s recommendations to help you launch the career of your dreams.

6 Crystals To Tap Into Your Inner CEO

Besides business savvy, a crystal ally is always a powerful tool to boost your success. From finding inspiration to attracting success, these are 6 of the best crystals to help your spiritual business take off.

Blue Apatite for Finding Inspiration

Whether you’re looking for a new brand identity or a new way to expand your existing business, it’s important to feel inspired. Blue Apatite allows you to see the inspiration all around you and helps you tap into your sense of curiosity and imagination so you can bring those inspired ideas to life.

Clear Quartz For Manifesting

Building a business is all about setting goals, achieving them, and setting new ones, which requires quite a bit of manifestation power. Your Clear Quartz to get clear on what you want and set specific goals so you have a clear direction in your professional life.

Carnelian for Embracing Creativity

When it comes time to think outside of the box, Carnelian is your go-to crystal. This vibrant stone brings passion and zest to your endeavors, helping you to approach your projects with a creative perspective.

Citrine for Being Confident

Everyone faces challenges, especially when it comes to the career realm, but your Citrine stone helps you to stay positive and confident in the face of difficulties. It’s also a great stone for personal confidence, especially for interviews or other speaking engagements.

Lapis Lazuli for Tapping Into Your Inner Wisdom

As a stone of wisdom and truth, Lapis Lazuli helps you remain true to yourself and authentic in who you are and how you run your company. It empowers you to tap into your inner wisdom and knowledge in all aspects of life.

Pyrite for Attracting Success

No matter where you are in your journey, a little shimmer of gold can always help you connect with the energy of success, abundance and prosperity. Your Pyrite reminds you that you are powerful, you are successful, and you are abundant. And so is your work!

From Our Founders: Heather Askinosie & Timmi Jandro

There’s no hiding it -- healing crystals are the reason we’re here today. But it takes more than crystals to be successful, and today we’re sharing our 3 biggest recommendations for anyone looking to take that next step in their career. Launching a career in the wellness industry is unique in that it isn’t just work, it’s also your life. When your passion and purpose become interwoven with your professional career, it can be gratifying and fulfilling, but it’s also a different experience for many of us than other jobs we’ve had in the past. So here’s what we’ve learned over the past 20 years:

Do What You Love

The #1 lesson is to be passionate about what you do. As the saying goes, when you love what you do, you never work a day in your life. Although that might not be entirely accurate, the work you do is definitely more meaningful and you can feel confident that the effort you put into your work has a positive impact on your life and the lives of others.

Do What You Do Best

We’re all good at something, but we’re not all good at everything. The key is to know what you are good at and focus on that. Rather than trying to do it all and not seeing the results you want, dedicate yourself to the aspects of your work that create the most impact and you will be more effective and efficient with your time.

Don’t Forget Why You Started

As a spiritual entrepreneur, we can get swept away by the demands of business or the constant changes around us, but it’s important to always remember the mission you are on and make sure every step you take is in alignment with that higher purpose. When you are guided by your authentic truth and your reason for doing what you do, you’ll always have a strong foundation and a path forward.

Heather Askinosie
Heather Askinosie is a crystal expert and leading influencer on the power of crystals, Feng Shui and holistic healing. For nearly 30 years, she has been researching the scientific and spiritual aspects of energy. After studying with the best healers from all over the world, she has used the past three decades of her career to translate ancient wisdom into simple tools that anyone can use to transform their life. In 2000, she co-founded Energy Muse with business partner, Timmi Jandro. Energy Muse provides tools of empowerment and inspiration in the tangible form of jewelry and crystals. Her crystal teachings can be found in her book Crystal Muse: Everyday Rituals to Tune into the Real You as well as mindbodygreen, Well+Good, The Chalkboard Mag, and more. Learn more about Heather at

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